Privacy Policy
Privacy Policy
Last updated: June 24, 2026
This Privacy Policy describes how eurekatortilla.com (the “Site”, “we”, “us”, or “our”) collects, uses, discloses, sells, and shares your Personal Information when you visit or make a purchase from the Site.
1. Collecting Personal Information
When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We refer to any information that can uniquely identify an individual as “Personal Information”.
Device Information
- Examples collected: Web browser version, IP address, time zone, cookie identifiers, pages or products viewed, search terms, and Site interaction data.
- Purpose of collection: To load the Site accurately and perform analytics to optimize performance.
- Source: Collected automatically via cookies, log files, web beacons, tags, and tracking pixels.
- Disclosures: Shared with our primary processor, Shopify, and our analytics/marketing partners (Google Analytics, SEMRush, and Meta).
Order Information
- Examples collected: Name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.
- Purpose of collection: To fulfill orders, process payments, arrange shipping, provide invoices, communicate with you, screen for fraud, and deliver targeted marketing based on your preferences.
- Source: Collected directly from you.
- Disclosures: Shared with our ecommerce processor, Shopify.
Customer Support Information
- Examples collected: Name, email address, and any details provided during communication.
- Purpose of collection: To provide customer support.
- Source: Collected directly from you.
2. Minors
The Site is not intended for individuals under the age of 13. We do not intentionally collect Personal Information from children. If you believe your child has provided us with data, please contact us at the address below to request deletion.
3. Sales and Sharing of Personal Information
We share your Personal Information with service providers and third parties to help us market our products and fulfill our contracts, as described above.
Under the California Consumer Privacy Act (CCPA), our use of third-party advertising cookies and tracking technologies is classified as the "Sale" or "Sharing" of personal information for cross-context behavioral advertising.
Over the past 12 months, we have sold or shared the following categories of information to advertising networks (including Meta and Google) for marketing purposes:
- Identifiers: Hashed email addresses, names, phone numbers, and IP addresses.
- Commercial Information: Products viewed, items added to cart, and purchase history.
- Internet or Electronic Network Activity: Cookie data, device types, and browser behavior.
We do not knowingly sell or share the personal information of consumers under 16 years of age.
4. Behavioral Advertising & Meta Data Sharing
We use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you.
Meta Pixel and Advanced Matching
We utilize Meta’s tracking technologies at the Maximum Data Sharing level. This means your data is utilized as follows:
- Tracking: The Meta Pixel and Conversions API (CAPI) track your actions on our Site (e.g., viewing items, completing a purchase).
- Advanced Matching: When you enter information on our site (such as at checkout or sign-up), your identifiers (including email, phone number, name, and location) are securely hashed and transmitted to Meta. Meta matches this data with its user base to optimize advertising performance.
- Opt-Out: You can opt out of this tracking directly on our site via our "Do Not Sell or Share My Personal Information" link, or by using external opt-out platforms listed below. [1]
Other Partners
- Google Analytics: We use Google Analytics to understand site usage. Read Google's Privacy Policy or Opt Out of Google Analytics.
Industry Opt-Out Portals
You can also opt out of targeted ads via:
- Digital Advertising Alliance
- Network Advertising Initiative
- Facebook Ad Settings
5. Retention
When you place an order through the Site, we retain your Personal Information for our records unless and until you ask us to erase this information.
6. Your Rights Under California Law (CCPA)
If you are a resident of California, you have the following rights regarding your data:
- Right to Know/Access: The right to request what personal information we have collected, used, disclosed, and sold about you.
- Right to Delete: The right to request the deletion of your personal information.
- Right to Correct: The right to request that we correct inaccurate personal information.
- Right to Opt-Out of Sale or Sharing: The right to direct us not to sell or share your personal information.
- Right to Non-Discrimination: We will not discriminate against you for exercising any of these rights.
To exercise your right to access, delete, or correct your data, please email us at info@eurekatortilla.com or write to us at the address below. You may also designate an authorized agent to make a request on your behalf.
How to Opt Out of Sale/Sharing
To opt out of the sale or sharing of your information (including Meta Maximum tracking), please click the "Do Not Sell or Share My Personal Information" link located in our website footer.
7. Global Privacy Control (GPC) and Opt-Out Signals
Our website recognizes and honors Global Privacy Control (GPC) signals sent by your browser preference settings. If our system detects a GPC opt-out signal from your browser, we will automatically treat it as a request to opt out of the sale and sharing of your personal information for that browser session.
8. Cookies
We use cookies to optimize your experience, power our Shopify storefront, and deliver marketing.
Necessary Cookies
_ab,_secure_session_id,cart,cart_sig,cart_ts,checkout_token,secret,secure_customer_sig,storefront_digest,_shopify_u.
Analytics and Marketing Cookies
_tracking_consent,_landing_page,_orig_referrer,_s,_shopify_fs,_shopify_s,_shopify_sa_p,_shopify_sa_t,_shopify_y,_y,_fbp(Meta),_fbc(Meta).
You can control cookies through your browser settings. However, blocking cookies may impact site functionality and may not completely stop data sharing with our advertising partners. To fully opt out, use our site's privacy controls or a GPC-enabled browser.
9. Changes
We may update this Privacy Policy from time to time to reflect operational, legal, or regulatory changes.
10. Contact
For more information about our privacy practices, if you have questions, or if you would like to make a request or complaint, please contact us:
- Email: info@eurekatortilla.com
- Mail: EurekaTortilla, 722 19th Avenue, San Francisco, CA 94121